Let’s work to build a strong foundation for your content so it can grow and reach the people that you have been called to serve.
If you are not adding value to a conversation, then you are taking away from the conversation (I say this to my kids often). When you are planning a piece of content you need to ask yourself this very question.
The best way to determine if you content is adding value is to ensure you that are trying to solve a problem.
Here is the most important thing to understand about Domain Authority: Google does not use DA in it’s algorithm. Domain authority was created by the SEO company Moz.
Domain Authority is merely a comparative metric that is used to determine if your site is able to compete with the other sites that are ranking for your target keyword.
New sites typically will not have the required authority to rank for any keywords.
As the blog grows and increases in authority it will eventually be able to rank for keywords.
By using the “Content Investment” strategy, you do not need to spend a lot of time researching keywords that you likely couldn’t rank for. Instead you create meaningful content that has a better chance of ranking as your blog grows.
Have you noticed that when you do a search in Google, the types of content shown changes from search to search?
Sometimes videos are shown in the top positions. Sometimes news results are shown. Other times it products, or blog posts or a mix of different types of content.
Google has determined what type of content will best server the person doing the search. If the content you are planning to create does not match with the type of content showing within the search results, your content will not make it to the first page of Google.
When someone does a search in Google, they have a specific objective in mind. Once they submit their search they have a certain expectation of what content will be showing up. That expectation is that the results shown will allow them to complete whatever objective they had in mind.
This is where search intent comes in. The purpose of researching search intent is to ensure that your content fulfills the needs of the person searching your target keyword phrase.
You can’t always presume that you know the intent of searcher until you have reviewed the results that are ranking on page 1 of Google.
If your the content you create does not meet the needs of the user searching for your keyword term, you will not rank in the top 10 of Google.